"Target what?" Yea, I know. We're not hitmen here.
You might be wondering what this term means.
Some people use it to sound smart.

What is Retargeting?
Retargeting is using the people who has already showed interest
to use as a base. Pretty efficient way to advertise.
Saves money as well. In this way we get way more
precise results than only targeting.

How to Use It For Your Business?
Retargeting has its purpose and place.
There's a bunch of things you should do before you consider getting
into retargeting. I'd suggest you first start with an ad, get the results, reflect on them and then consider retargeting-- if you have time.
If you don't have time for all that, contact us and we'll discuss it, see what we can do.