What Advertising Is Not and How Not To Do It

'Buy 3 and get 1 for free'

'24 months interest opportunity at cash price'

'sellona...good thing I came across it'

'colsgafen...this is the car'

These are all the parts of wrongly made advertisements that we remember.

Some remind us of our childhood, some bring unexpected thoughts.

In this article, we will explain the essentials for making a terrible advertisement.

Let's start:

Rules of a Terrible Advertisement

"Why are these advertisements bad? I really like them, and they also stay in my mind. I think they are very good."

You may be thinking. How nice.

If this were a music video, what you said would be exactly what we were looking for:

Memorability

Likeability

Rhyme

But there is a problem... Oh, yes. We are trying to make an advertisement here, not watch Aleyna Tilki sing a song with 3 primary school vocabulary.

"Okay then. I get what you're saying. What are we going to do?"

The Don't Do List

If you want to make a terrible performing ad, here's what you should avoid:

Come up with an attention-grabbing headline and test it

Listen to advertising legends like David Ogilvy and Victor Schwab

Focus on whether the ad sells, not on the aesthetics

You should avoid these like a bogeyman so that your ad never fails, spend a lot of money and then worry, say:

"Oh my God. I did everything they taught me in college. I paid attention to the color scheme, I took brands like Apple and Mercedes as an example, I always wanted something moving on the screen, I put some impressive music in the background and ended the ad with the brand's name.

Very interesting, I wonder why it didn't work? Anyway, I'll change the music next time."

The Do List

Remember; Do you want your ad sponsor to chase you with a stick? Do these:

Talk to a jingle producer right away and give him tens of thousands of liras

Have at least 347 different colors in your ad. (Work with a colorist)

Don't be boring; what would an ad be without humor?

Have 98 women from 44 different nations in your ad. Are you sexist, dammit?

Remember, a slogan is a good thing; and of course the rest is excitement.

Use either an accent or slang to give a real-life feel

And our must-have, implement a discount campaign

"Oh my God, you're really exaggerating. Who advertises like this for God's sake? For example, look at BIM and they don't have any discounts... oh, okay, okay, maybe. Let's look at Madame Coco, she doesn't have slang, she has jing... okay, she may have a jingle, but Mercedes, for example, none of them..."

As a company grows, efficiency decreases. That's why we work with local businesses.

If you are a local business and want to use advertising to your advantage...

...contact our agency today. I will personally look at your advertising and marketing, and if we are a good match, I will discuss it in depth with you in a free phone call.

No pressure, no commitment.

Interested? Contact us here: https://www.msimarketingresults.com/free-marketing-analysis