"A niche? What the hell is it?"
As a business owner you probably have heard about niches.
It's the thing marketing gurus tell you to focus about:
"Aww...it's about your niche. That's why your business failed.
Here, take this course and you'll get better."

How to Use Niches? 
Niches are ultra specific sectors. The law of niches says:
If you change niches you'll die..! And it's not completely wrong.
If you are in the Solar Panel industry it might not be a bad idea to change.

But if you are in the technology sector, like xiaomi, you can easily get a new product.

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When to Think About Niches?

As a business owner, you don't think about niches.

You have your niche, your customers and your money.

You spend your energy on retaining your customers...

...and getting new customers every week.