Frequently Asked Questions
This section will clarify all the questions in your head about the terminology and specific terms used in advertising.
By the end of this, you'll be a master marketer yoda terminologist.
If you want a shortcut click here.
What is marketing
Marketing is using the three magical questions to convince people to do basically everything: 1. What is the message? 2. Who are we saying it to? 3. How are you reaching these people? Click here to learn more.
What is and ad
Advertisement is a tool for marketing. If used correctly, it can pull both targeted customers and customers who didn't even know they wanted that product. For more.
What is sales
Sales is a superpower. Marketing is how you convince people to listen. Sales is how you convince people to buy. It's helping someone to make the right decision for them. For more.
What is outreach
Outreach is reaching out to people and saying: "hi, you do that. I can make you do that better. If you are interested let's get in touch." Click here to get in depth.
What is a business
Business is money in. Not your tax registiration certificate. Not the new computers you bought. If you bring money in everyday, you have a business. Click here to get more customers
What is a niche
A niche is a super specific market where only certain goods get marketed. Dog shoe toys, doorbells and massage equipment are a few of them. Click here for more.
What is a headline
An headline is like shouting someone's name in the crowd. You'll get their attention and some people else's too. Do these to lose weight in 14 days is a headline. Click here for more.
What is prospecting
Prospecting is the fancy way to describe getting new customers. It could be in many ways. But there's only two main types: 1. inbonud prospecting 2. outbound prospecting. For more.
What is a lead magnet
A lead magnet is often offering big value to pull potential clients. It could be in a pdf form. Some people like to send it on email adresses to use them later. Click here for more.
What is retargeting
Retargeting is targeting the people who has already showed interest in your product or service. Highly effective and rarely used in advertising. Click here to learn more
What is two-step lead generation
It's offering something free to get interested people to raise their hands and admit their interest and then convert them into paying customers. Commonly used in high ticket products. Want to learn more? Click here.